BLUE BUFFALO – JENNIFER MEZZAPELLE, SENIOR MARKETING MANAGER

“I love the ideas shown for customizable graphic ideas shown, especially
the tongue sticking out – very clever!”

Blue Buffalo Trainer Welcome Kit

The Challenge

• Improve durability in shipping
• Improve branding and overall presentation

The ACS Solution

• Team collaboration
• Materials research
• Packaging design (graphics and structure) and production

The Results

• Design with a single top panel to maximize branding
• Box “tuck tabs” provide a clean presentation box, strengthen the
shipper and reinforces dog imagery as the tabs become the dog’s ears
• ACS’ solution provided Blue Buffalo with a cost savings of $1 per shipper

Blue Buffalo