General Motors – -Chevrolet-Buick-GMC-Cadillac Protection
“Appreciate the time and effort put into the box and design, perfectly aligns with our brand image!”
GM Extended Warranty Kit
• Goal to increase usage of GM extended warranty sales
• Specialty box and presentation by brand
• Personalization by brand, Chevrolet, Buick, GMC and Cadillac
• Team collaboration
• Materials research
• Packaging design (unique branded graphics and structure) and production
• Increased recognition to GM dealers
• Increased dealership participation to over 80%